2004 Press Releases
March 09, 2004
DELAWARE
LOTTERY SPICES IT UP WITH NEW TABASCO GAME
DOVER, DE -- Tickets for TABASCO
Hot Cash®, the Delaware Lottery's newest $2 Instant Game,
are now available at more than 450 Delaware Lottery Retailers.
In addition to a top cash prize worth $2,000, TABASCO Hot
Cash Instant Game players can win a TABASCO** merchandise
prize package in a second-chance drawing, plus entry in a
Grand Prize drawing for a TABASCO Backyard Barbecue Prize
Package.
Brian Peters, Lottery Deputy Director of Marketing said, "We've
had great success with licensed properties in the past and
we believe our new TABASCO Hot Cash Instant Game will be no
exception. TABASCO is a consumer icon with a very loyal following."
To highlight the game's launch, Delaware Lottery representatives
will visit select retailers throughout the state today through
March 19, handing out mini-bottles of TABASCO Hot Sauce and
other fun prizes.
A second-chance drawing will be held August 12 to award 150
prize packages, valued at $499, featuring a TABASCO golf shirt
combo, watch, blanket/throw, golf club covers, cap, T-shirt,
and a gift box of TABASCO sauces. Second chance drawing winners
will automatically be entered into a Grand Prize drawing,
to be held this September, for one of two TABASCO Backyard
Barbecue Prize Packages, valued at $2,500, featuring a stainless
steel Premier propane gas barbecue grill, TABASCO-themed accessories
including a patio umbrella, barbecue utensils, tumblers, apron
and oven mitt, the TABASCO season ticket (4 gift boxes of
TABASCO sauces and TABASCO flavored food products), and $500
in cash.
To enter the second chance drawing, players must complete
the back of a non-winning TABASCO Hot Cash Instant Game ticket
and send it to the Lottery Office in Dover for receipt by
4:30 p.m. on Friday, August 6, 2004.
The new Instant Game features two top cash prizes worth $2,000
each, plus eight other cash prize levels from $2 to $160.
Each $2 ticket offers players two chances to win. TABASCO
Hot Cash offers 64,020 prizes with a total value of $366,890.
Average odds of winning a prize are 1 in 3.76, based on selling
all 240,000 $2 tickets printed for this game.
Since the start of operations in 1975, the Delaware Lottery
has contributed more than $1.7 billion to the state's General
Fund to help finance needed state services that benefit everyone
in Delaware. The Lottery offers a variety of games: POWERBALL®,
LOTTO, PLAY 3, PLAY 4, and assorted Instant Games. More information
is available at delottery.com.
* McIlhenny Company has no responsibility for the operation or administration of this lottery promotion. The Delaware Lottery has the sole responsibility for the operation and administration of this lottery promotion.
** The TABASCO marks,
bottle and label design are registered trademarks and servicemarks
exclusively of and licensed by McIlhenny Company, Avery Island,
LA, 70513, www.TABASCO.com