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spacer January 10, 2002

NEW POWERBALL® CAMPAIGN FEATURING RAY CHARLES
SET TO DEBUT IN DELAWARE

DOVER, DE - Living legend Ray Charles is joining forces with the Delaware Lottery and 14 other POWERBALL® member lotteries to promote the popular POWERBALL® game.

Ray Charles, winner of 13 Grammy Awards (including a Lifetime Achievement Award) and a member of numerous music halls of fame, stars in new television and radio spots promoting POWERBALL® as "America's Game." The campaign was developed to increase awareness of POWERBALL® among players and to encourage trial by non-players.

"We are excited to feature an American icon like Ray Charles," said Delaware Lottery Director Wayne Lemons. "When players see these high-energy spots, they'll feel the fun and excitement of playing POWERBALL®."

The Ray Charles POWERBALL® campaign consists of two television and radio spots in rhythm and blues and jazz formats that were customized for the Delaware Lottery to promote POWERBALL®. The radio spots began running on local radio stations in December. The television spots will run January 14 through January 27 and April 8 through April 21 on cable TV and WBOC-TV.

The 14 other lotteries that join Delaware in launching the Ray Charles POWERBALL® campaign are: Colorado, Connecticut, District of Columbia, Iowa, Kansas, Kentucky, Louisiana, Minnesota, New Hampshire, New Mexico, Oregon, Rhode Island, South Dakota and West Virginia. Each lottery will be introducing the television and radio spots between now and Spring 2002.

Since the start of operations in 1975, the Delaware Lottery has contributed more than $1.1 billion to the state's General Fund to help finance needed state services that benefit everyone in Delaware. The Lottery offers a variety of games: POWERBALL®, LOTTO, Rolldown®, Play 3 and Play 4, and assorted Instant Games.

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Vernon Kirk
Director,
Delaware Lottery

Delaware Lottery Office
McKee Business Park
1575 McKee Road, Suite 102
Dover, DE 19904
Phone: 302-739-5291
Fax: 302-739-6706

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